Investigation Uncovers Allegations Against New Jersey Moving Company

URGENT UPDATE: A consumer investigation is escalating against a New Jersey moving company, Noble Moving and Storage, as new allegations surface about deceptive pricing practices. The investigation, led by Nina Pineda of 7 On Your Side, reveals distressing reports from customers across the U.S. who claim they were pressured into paying thousands more than initially quoted.

Recent complaints have prompted Fairfield Police to take action, with reports indicating that customers are lured in by low estimates, only to face staggering price hikes on moving day. “When they showed up, it went to $21,000. I think it was straight-up extortion,” said one victim, Melissa, during an interview.

The investigation began after police sought Pineda’s assistance in alerting consumers over the summer. Following the initial warning, 7 On Your Side received a flood of reports from disgruntled customers alleging they experienced similar issues. In a significant revelation, a source close to the company accused Farah Al-Ibrahim, the company’s alleged ringleader, of repeating the same fraudulent practices she was previously charged with in 2019.

In 2019, Al-Ibrahim pleaded guilty to conspiracy to commit wire fraud while working with other moving companies that “low-balled” estimates and imposed exorbitant charges on moving day. Sources indicated that she now operates under Noble Moving and Storage, with allegations that she orchestrates these deceptive practices.

Fairfield Police are investigating the company after receiving numerous complaints. “The pattern is what makes it become criminal and that allows us to get involved,” said Stacy Chiarolanza from the police department.

Despite these serious allegations, Noble’s owner, Joe Hannouch—who is also Al-Ibrahim’s husband—denies any wrongdoing. He attributes the price increases to customers underestimating their moving needs. However, customers strongly refute these claims, revealing shocking upcharges. “They got me for about $8,000,” stated Nate Wheatley, while another customer, Andrea Elliot, reported paying a staggering $18,000 instead of her original quote.

In response to the escalating situation, the Department of Transportation confirms they are aware of the allegations against Noble Moving and Storage and are currently investigating practices that may involve deceptive pricing.

Al-Ibrahim has been evasive when confronted by Pineda, claiming, “I’m not even in moving anymore.” However, a corporate filing from May 2025 indicates she is still linked to the company as president.

If you are considering hiring a moving company, be vigilant. Experts advise that if movers provide quotes over the phone or online without visiting your home, and demand upfront payments, you should exercise caution. “If the price is too good to be true, walk away,” Pineda warns.

As this situation continues to develop, 7 On Your Side encourages any victims of moving scams to come forward. Share your story by contacting them at [email protected].

Stay tuned for further updates on this urgent investigation as authorities work to protect consumers from potential fraud.