Blake Lively’s “It Ends With Us” Thrives on Streaming Platforms

Blake Lively’s romance thriller, It Ends With Us, has achieved remarkable success on streaming platforms following its theatrical release in 2024. The film, based on Colleen Hoover‘s 2016 novel, has not only dominated the box office but has also sparked a significant legal battle between Lively and co-star/director Justin Baldoni, who faces allegations of sexual harassment.

As of January 18, 2026, It Ends With Us ranks as the #5 movie on Amazon Prime Video, according to analytics from FlixPatrol. The film has accumulated a total of 121 popularity points, placing it ahead of titles such as Black Site and Ballerina. While it trails behind top contenders including The Tank and Trap House, its performance remains strong across various international markets, where it consistently ranks among the top six films.

The financial performance of It Ends With Us is noteworthy. The film grossed approximately $351 million against a production budget of $25 million, as reported by Box Office Mojo. Despite this commercial success, critics have had mixed reactions. The film holds a rotten score of 55% on Rotten Tomatoes, contrasted by a favorable audience score of 87%. On Metacritic, it has a Metascore of 53 and a user score of 5.4, indicating “mixed or average” reviews.

Storyline and Cast

In It Ends With Us, Lively portrays Lily Bloom, a florist who becomes romantically involved with neurosurgeon Ryle Kincaid, played by Baldoni. As their relationship unfolds, it becomes increasingly strained due to Kincaid’s abusive behavior and the return of Lily’s former boyfriend, Atlas Corrigan. The film explores complex themes of love, resilience, and the impact of past relationships.

In addition to Lively and Baldoni, the cast includes notable actors such as Brandon Sklenar, Jenny Slate, Hasan Minhaj, Kevin McKidd, and Amy Morton. Christy Hall provided the screenplay, while Baldoni took on the dual role of director and executive producer.

Despite the controversies surrounding its production, It Ends With Us has successfully captured the attention of audiences worldwide, solidifying Lively’s status as a prominent figure in the film industry. As the streaming landscape continues to evolve, the film’s performance highlights the shifting dynamics of how viewers consume content in the digital age.