Tulsa Attorney Zack Lindsey Inspires with Problem-First Thinking

The University of Tulsa hosted attorney and entrepreneur Zack Lindsey as a guest speaker in its Cyber Fellows series, where he shared insights on problem-first thinking in technology. Lindsey, a Tulsa native and co-founder of the tech company Efflux, focused on the importance of understanding the societal purpose of technological products. His talk, which took place on March 15, 2024, emphasized the need for relevance in today’s rapidly evolving tech landscape.

During his presentation, Lindsey articulated a framework for evaluating technology through the lens of its intended impact. He argued that identifying the “what” — or the purpose of a product — is crucial for ensuring its success and longevity in the market. By addressing real-world problems first, developers can create solutions that resonate with users and meet actual needs.

Lindsey’s company, Efflux, specializes in asset intelligence, a field that targets the effective management and utilization of technological resources. His experience in this area highlights the growing demand for businesses to align their products with societal expectations. He called on attendees to challenge conventional thinking and prioritize problem-solving in their approaches to technology development.

The audience, which included students, faculty, and local professionals, engaged actively with Lindsey’s ideas. Many participants expressed enthusiasm for the actionable strategies he provided, which can be applied in various sectors beyond technology. The talk encouraged a shift from product-centric to problem-centric thinking, fostering a broader understanding of how technology can serve society.

The Cyber Fellows series aims to connect students with industry leaders and innovative thinkers, fostering discussions that bridge academic knowledge with practical applications. Lindsey’s contribution to this initiative underscores the importance of nurturing a mindset focused on societal impact, particularly in an era where technology plays a pivotal role in everyday life.

As technology continues to advance, the principles shared by Zack Lindsey offer valuable guidance for both aspiring innovators and established professionals. By prioritizing purpose and relevance, the tech community can work towards solutions that not only succeed commercially but also enhance the quality of life for individuals and communities around the world.