Blueland Founders Share Secrets to Avoiding Startup Conflicts

Co-founders of Blueland, John Mascari and his partner, have managed to maintain a harmonious partnership over seven years, despite the common challenges that lead many startups to fail. Research from Harvard Business School indicates that approximately 65% of startups collapse due to conflicts among founders. This phenomenon, often referred to as “founder divorce,” highlights the importance of maintaining alignment in a business partnership.

Building a Trust-Based Partnership

From the outset, Mascari and his co-founder divided responsibilities based on their individual strengths. Mascari focuses on marketing and creative aspects, while his partner manages operations, finance, and team dynamics. This division, however, is flexible and does not restrict their input across functions. Both founders are deeply invested in the mission and product philosophy of Blueland.

Daily communication is a cornerstone of their partnership. They engage in discussions ranging from significant strategic decisions to minor operational details. Mascari emphasizes that knowing the other is equally committed to the company fosters trust—a vital component of their collaboration. For instance, when a decision regarding a supplier is made, Mascari does not feel the need to double-check, confident in the care and diligence with which it was made.

Maintaining Alignment and Accountability

Every year, Mascari and his co-founder take a step back to reassess their goals. They collaborate with their board and leadership team to establish a “North Star,” which serves as a guiding theme for the upcoming year. This process includes revisiting company values to ensure they reflect current operations. Sharing this focus with the entire organization helps anchor employees and holds leadership accountable for aligning decisions with the established priorities.

To ensure alignment, Mascari and his co-founder prioritize constant communication. Daily check-ins, whether formal or informal, allow them to exchange notes, address concerns, and challenge each other’s ideas. They believe that addressing any misalignments promptly prevents minor issues from escalating into significant disputes. This practice cultivates a culture of open dialogue and mutual respect throughout the company.

While some may interpret their lack of major disagreements as a sign of a conflict-free partnership, Mascari clarifies that they engage in healthy debates. The goal is not to avoid conflict but to foster a partnership grounded in shared commitment and open communication. This approach not only strengthens their bond but also sets an example for their broader team, encouraging a respectful and inquisitive atmosphere throughout Blueland.