Victoria’s Secret Fashion Show 2025: A Dazzling Reinvention

The 2025 Victoria’s Secret Fashion Show marked a significant turning point for the iconic brand, blending traditional glamour with contemporary inclusivity. Held on October 25, 2025, at Steiner Studios in New York City, the show featured captivating performances by artists like Karol G, Madison Beer, and Missy Elliott. This year, the focus shifted from merely showcasing lingerie to telling powerful stories of beauty and strength.

Victoria’s Secret re-entered the spotlight following a challenging period marked by criticism and rebranding efforts. The previous year’s show reintroduced familiar faces such as Adriana Lima and Tyra Banks, establishing a bridge between nostalgia and a fresh vision. In contrast, the 2025 event emphasized a new generation of models, showcasing a broader spectrum of beauty that included greater diversity in size, background, and personality.

A New Era of Representation

The inclusion of athletes Angel Reese and Suni Lee captured public attention, as their presence on the runway redefined conventional standards of beauty. Reese’s confident walk and Lee’s graceful poise challenged the traditional image associated with the “Angels.” Their participation illustrated that strength and femininity can coexist, offering a fresh narrative for the brand.

In addition to diverse casting, the show also marked a return to the signature styling that had once defined Victoria’s Secret. Gone were the sleek ponytails of previous years, replaced by voluminous hairstyles reminiscent of the brand’s heyday. The shift towards big, bouncy hair drew enthusiastic praise from fans on social media, signaling that the brand is attuned to its audience’s preferences.

Dynamic Performances and Visual Stories

Musical performances added another layer of excitement to the spectacle. Madison Beer launched the show with sultry renditions of her recent hits, followed by TWICE, who energized the audience with their catchy songs. The lineup culminated in an electrifying finale featuring Missy Elliott, whose performance invigorated the atmosphere.

The garments displayed throughout the show were a study in contrasts, each segment narrating its own story. From metallic corsetry echoing early 2000s fashion to soft silks that embraced contemporary minimalism, the designs were both innovative and reflective of evolving beauty standards. Notably, Jasmine Tookes, who walked the runway while nine months pregnant, exemplified the brand’s new ethos of empowerment.

Another highlight was Candice Swanepoel, adorned in a striking bronze ensemble with gilded wings that caught the stage lights beautifully. Meanwhile, Emila Ratajkowski showcased a remarkable design featuring oversized wings resembling blooming petals, merging sensuality with artistic expression.

The 2025 Victoria’s Secret Fashion Show illustrated that reinvention does not equate to abandoning identity. This year’s presentation grounded itself in authenticity, celebrating power, presence, and the potential for change within the realm of beauty. Victoria’s Secret emerged not just as a brand of fantasy but as a platform for diverse narratives that resonate with a contemporary audience. The event served as a reminder that the brand can evolve while still embracing the allure and excitement that initially captivated fans worldwide.