UCF’s Athletic Director Declares “Culture Change” Under Frost

UPDATE: UCF’s athletic director Terry Mohajir just announced a transformative shift in the football program’s culture under head coach Scott Frost. As the Knights prepare to face Baylor today, Mohajir emphasized the growing excitement within the program, stating, “The culture is changing.”

With UCF’s recent struggles, including missing postseason play last year, expectations were low. However, Mohajir highlighted a renewed sense of stability, vital as the college sports landscape evolves. “We’re starting to see a little more stability, but we still have a lot of work to do,” he explained.

The introduction of a new revenue-sharing model, capping teams at $20.5 million annually, marks a significant change. Mohajir noted, “You’ll see that as we settle into this new area of rev-share, we’ll have some consistency.” This financial framework is crucial for teams like UCF as they adapt to the competitive environment of the Big 12 Conference.

Despite a challenging season and a roster overhaul of nearly 70 players, Mohajir is optimistic about the Knights’ future. “It’s the positivity that attracts new players who want to come and play here,” he stated, referencing the appeal of Florida’s lack of state income tax. The athletic director believes the foundation for success is being laid.

The Knights are currently facing hurdles as they adjust to their new conference and its financial demands. Mohajir pointed out that UCF has just begun receiving a full share of the Big 12’s media rights revenue. “You must maintain some level of stability and momentum,” he urged, as the program works to catch up with established rivals.

To further bolster the program, UCF has appointed Trent Mossbrucker as general manager, who will oversee financial negotiations. “It’s good for Scott because when the players want to talk money, he sends them upstairs,” Mohajir explained. This structural change aims to streamline the approach to player contracts and financial management.

As UCF evolves, a new strategic plan is underway to modernize the athletic department, including creating a dedicated cap and evaluation team. “We have administration and rev-share and then you have the valuation and the cap management,” Mohajir detailed. The goal is to shift from a reactive stance to a proactive strategy that anticipates challenges ahead.

In a competitive landscape, where schools like Texas Tech reportedly spent over $28 million on their football roster this offseason, UCF is focused on building a sustainable future. “You’re not just going to build from season to season,” Mohajir warned.

As the Knights prepare for their game against Baylor, the urgency for UCF to redefine its football culture and sustain momentum has never been greater. Fans and supporters are eager to see how these changes will unfold in real-time.

Stay tuned as UCF seeks to turn the tide in their football program, with updates expected throughout the season. Follow the latest developments on this evolving story and join the conversation on social media.