Ranbir Chawla Elevates Collecting with VardaLux Collections

Ranbir Chawla, founder of VardaLux Collections, has transformed the world of collecting luxury items, particularly watches and cars, into a sophisticated experience that emphasizes education, access, and long-term value. Chawla’s venture, which began as a personal passion, now serves a diverse clientele, guiding them through the complexities of acquiring rare and often elusive assets.

Guiding Collectors Through Expertise

Chawla highlights that approximately 90 percent of VardaLux’s focus is on watches, though the company also assists clients in sourcing high-end vehicles. “We help clients with other high-end assets like cars,” he explains. The emphasis is on curating collections tailored to individual tastes and investment goals. Many clients, he notes, arrive with misconceptions about the true value of these assets. “People spend incredible amounts of money and think they are making an investment, when often they are not,” Chawla states.

Positioning itself as more than just a retailer, VardaLux adopts an advisory role. Chawla expresses satisfaction in guiding new collectors, helping them navigate their journey while avoiding the pitfalls of consumerism. “We especially enjoy helping new collectors undertake their journey, avoiding consumerism while helping them find special pieces that convey their seriousness,” he adds. This personalized approach fosters trust, allowing clients to build relationships with both their collections and peers.

Access and Market Insight

Access is a cornerstone of VardaLux’s offerings. Chawla notes that waiting lists and boutique restrictions often hinder buyers seeking specific items. “We help find the right piece without the years-long wait,” he says. The company’s reach extends beyond mere inventory; it provides clients with valuable market insights, identifying when items are off the market and understanding pricing trends that affect collectors over time.

Through a vast international dealer network, VardaLux helps clients avoid common mistakes and build collections that reflect their taste and financial acumen. Chawla emphasizes the importance of managing resources wisely, as many buyers underestimate the immediate depreciation associated with retail purchases. “With most watches, you can walk out the door and be 40–50 percent down the minute you leave,” he warns.

To mitigate these risks, VardaLux sources pieces at competitive prices and offers flexible solutions, including buyback programs. “If someone wants to move to the next watch, we will buy back their current one,” Chawla explains. This approach keeps collections dynamic and prevents clients from being stuck with unwanted items.

Vehicles receive similar attention, whether it’s brokering a sale for an exotic car or advising on classic models. VardaLux treats automobiles as alternative assets that can be both enjoyed and managed effectively. “We give clients access to markets, and sometimes financing they didn’t know existed,” he states. The emphasis is consistently on measured decisions rather than impulse purchases.

Chawla reveals that much of VardaLux’s growth is driven by referrals, a testament to the insightful guidance and tailored advice clients receive. To expand its reach, the company is investing in digital channels while maintaining the personal relationships that Chawla believes are essential. “Online sales drive relationships, not necessarily profit,” he asserts. “The personal conversation is where the real value is created.”

A significant aspect of VardaLux’s evolution is the involvement of family. Chawla’s daughter, Marissa Chawla, now plays a crucial role in the business, leading product photography, marketing, and sourcing. “Building this with my daughter is the most fulfilling part,” he shares, noting that her contributions have helped the company connect with younger buyers and women who are increasingly taking the lead in collecting.

Chawla frames the business as a form of stewardship, aimed at protecting clients from fleeting trends while helping them discover items that bring joy. “Beauty and joy matter,” he emphasizes. “These items represent human achievement.” As VardaLux looks to the future, its goal remains clear: to assist more individuals in discovering thoughtful ways to collect, whether it be a significant watch, a curated car, or a rare piece that can redefine a collection.

“We want people to enjoy what they own while also being smart about it,” Chawla concludes. “For VardaLux Collections, success is measured by the confidence and satisfaction of the people it serves.”