Thanksgiving 2025: Turkey Prices Surge 75% – Shop Smart Now!

UPDATE: As Thanksgiving 2025 approaches, shoppers are bracing for a significant increase in turkey prices, with costs surging an alarming 75% compared to last year. This urgent development is driven by the ongoing avian influenza outbreak impacting poultry flocks across the United States since February 2022.

According to analysis from the Purdue University College of Agriculture, the average price of turkey is now around $2.05 per pound, but prices vary widely based on the turkey type. Organic and pasture-raised options come with a much higher price tag. This year, savvy shoppers are encouraged to explore various retailers for the best deals on their holiday feasts.

Local grocery chains are already rolling out promotions to attract customers. For example, in Harrisburg, Aldi is selling frozen Jennie-O whole turkeys for just 77 cents per pound. Meanwhile, smoked whole frozen Butterball turkeys are priced at $2.29 per pound. Shoppers have the opportunity to collect rewards points toward free turkeys and other discounts, with Giant offering a maximum of 20 pounds for free with 400 points accumulated.

In addition, those shopping at Giant can secure frozen turkeys (14-16 pounds) for $5.99 when they spend $50 or more in a single transaction through November 27. Lidl is also getting in on the action, offering Shady Brook Farms frozen whole young turkeys for an incredible 25 cents a pound with a digital coupon available via their app.

For bargain hunters, Price Rite is taking competitive pricing to the next level with a lowest-price guarantee, undercutting any competitor’s price by $0.01 per pound. This offer is valid through November 27 and requires competitor ads to show the price per pound.

If you’re shopping for more than just turkey, Wegmans continues to hold prices steady from last year. Customers with Shopper’s Club Cards can buy Shady Brook frozen turkeys for 59 cents a pound when spending at least $25. Fresh turkeys at Wegmans are available for $1.49 per pound, with premium options priced at $3.29 and organic turkeys at $5.79 per pound.

This year’s turkey price hikes are not just a number; they impact families across the nation who are already feeling the pinch from inflation. The struggle to keep holiday traditions alive while managing costs adds a layer of stress for many.

As the holiday nears, experts advise shoppers to act quickly and compare prices. The competition among grocery retailers means that significant discounts are available, but these offers may be limited. Keep an eye out for advertisements and promotions, and don’t forget to use loyalty programs for additional savings.

What’s Next: As Thanksgiving Day draws closer, shoppers should stay alert for further updates on turkey prices and deals. Monitoring local grocery stores and staying informed will ensure families can celebrate the holiday without breaking the bank. Share this information with friends and family to help everyone save on their Thanksgiving feast!